There are a lot of people who are used to making purchases or orders using their phones. Believe it or not, phone calls are still one of the essential business components for many industries. For many business organizations, calls are the main type of leads and they are usually worth multiple times more than those that came to you by filling in a kind of form. Yet another trend for industries that rely on phone leads is that most of them use paid search ads to drive traffic to their websites, and these are the ones that lead to people making calls.
However, there is a big issue with calls that come from paid searches; they are usually untracked and this greatly reduces the effectiveness of a PPC campaign, especially in regards to conversions and leads. Without valuable call tracking data, professional marketers get stranded in the dark when talking about which ads, landing pages, and keywords are responsible for driving these calls.
This makes businesses unable to make the right decisions in their future PPC strategies. Without proper call tracking methods, advertises and businesses alike risk losing a big portion of phone conversions because they don’t have important information that can help them understand where to focus their efforts and resources. They are unable to channel the extra budget funds into new keywords if they don’t know which ones work the best.
If you are an expert in home decorating, plumbing, home cleaning, window or door installation, flooring or any other home repair service, then you should include call tracking. No matter what kind of home improvement services you provide, you should expect a lot of of calls each day.
Just imagine that a potential customer needs a new sink installed; he or she will probably search for things like “plumbing services” or “sink services” via a search engine, click on some ads and then call a service that is most convenient.
This is a typical conversion path when it comes to services like this, because the nature of such a service presumes coming to a client’s house directly. This is why people feel that it’s best to give you a call, talk specifics, as well as the type of trouble they are having.
Cosmetic and dental clinics
In most cases, people don’t have their own dentist and they don’t call one until there is an emergency. People don’t even search for a nearby dentist until they start feeling the pain in their mouth or when they beak their tooth in an accident. When this happens, they start searching for local dental services or clinics and they start calling numbers.
Both dental and cosmetic clinics are busy places, especially the good ones, and one always has to make an appointment some time in advance. Alternatively, they can arrange something for the customer in case of an emergency. All of these appointments are made through phone calls, and people can also consult with a specialist without the need to see them in person. These are clear reasons why businesses like these need call tracking.
Real estate businesses
When a person is looking to buy a new home or rent an apartment, he or she is definitively not going to do a quick search on Google and press the “purchase now” button. Not a chance! Real estate is one of the most important aspects of one’s life, and one of the greatest expenses. You probably already knew this; but conversions are definitively not going to happen as often online. They simply won’t.
If a person that searched for a certain piece of real estate online is genuinely interested in renting or purchasing a certain place, they are definitively going to grab their phone and call the number they find online in order to talk to the real estate agent. In a business like this, generating call leads is the foundation for further growth, so make sure that you are ready for incoming calls.
There are many forms of education out there: college, high school, middle school, elementary school, grad school, various courses, private, public, etc. The options to choose from are vast and researching schools can be difficult thorough, especially when it is done by a parent or a guardian who cares for his or her children.
Once again, the whole sales cycle here is quite long and it includes many factors that must be considered. Why is this the case, you ask? Well, simply because education is one of the most important factors for a person’s future and it’s a major life-affecting decision that can make a huge difference. There are many factors in play when someone is seriously considering and educational institution, including housing, tuition, location, professors, courses, price, and the list goes on and on.
This is yet another industry where people need to call and ask certain questions in order to gather all the missing pieces of the puzzle. Furthermore, if someone is looking for a good college, chances are that it’s far away, and they can’t simply go there and see what it’s all about; they need to talk to someone and ask important questions that matter to them.
Law is one of the hardest fields you can possibly be in. The competition on SERPs is quite fierce and every single click is quite expensive, meaning that every single phone call has great value as well. Each of these small opportunities can result in getting a permanent client, which can further result in getting a lot of profit for your business.
Most legal services are quite expensive. Now, the biggest problem most law firms are unaware of is that they are not harvesting the potential ROI from paid searches, as they don’t track calls. They feel like they will just waste their money. In most cases, this is not true.
I strongly encourage you to find a professional and reliable call tracking tool that is affordable and that can fit in with your PPC tool. It is very cost-effective. Not only will you be able to increase the efficiency of your sales, but your clients will have a clearer picture of how beneficial your efforts are. One thing is for sure, if your business organization depends on phone calls to go forward, then you should definitively look to implement a call tracking solution. Understand that you are missing out on a lot without it, and that this little investment can pay off multiple times over in the future.