Author Archives: mimin

Top Digital Trends in China in 2017

With regards to allotting computerized advertisement spending plans, advertisers in China incline toward informal communities, video locales and web search tools. Driving Types of Desktop/Laptop versus Versatile Media in Which Marketers/Media Agency Professionals in China Prefer to Invest, Dec 2016 (% of respondents)

About 70% of advertisers and media organization experts surveyed in China in December 2016 by AdMaster said they would like to put resources into long range interpersonal communication locales on portable this year, the main outcome. Fifty-five percent wanted to do likewise on desktops and portable PCs, the second-most astounding rate for that media sort.

“All the more promotion configurations and showcasing vehicles that are being made accessible to sponsors are important to more youthful eras,” said AdMaster COO Calvin Chan. “This incorporates more in-bolster promotions via web-based networking media stages like WeChat, QQ and Sina Weibo.”

Video locales saw comparative versatile centered assumption crosswise over configurations, as well, with 55% of those reviewed saying they would want to put resources into portable video destinations in 2017, and 60% saying the same for desktop and tablet video locales—a rate higher than whatever other media on desktop/tablet. “We’re seeing the ascent of short video cuts,” said Chan. “Despite the fact that China doesn’t have a solid player like Snapchat yet, there’s an expanding number of applications like Meipai and Miaopai that urge clients to transfer and share video cuts that range long from a few moments to a couple of minutes.”

In the interim, internet searcher advertising appears to be more prevalent for desktop/portable PC than for versatile. Fifty-five percent said they would like to contribute on desktop and portable PC web index media in 2017, while 42% said the same for versatile. There were more prominent contrasts bring down on advertisers’ need records. On portable, for example, news locales earned a 37% reaction rate, however that medium neglected to make it onto the desktop/tablet list. That doesn’t mean PC-centered showcasing will disregard news locales around desktop, however it means that advertisers in China discover them less deserving of speculation.

 

source : 
emarketer
DaxueMetri
Digital & China
Qsofware

Taking A Look At The Different Types Of Threads

download (65)If you own a cloth, embroidery or any other business that requires you to use sewing threads you need to use the highest quality of threads for you to get ideal results. There are many types of threads in the market that you can go for. The most common being:

Cotton thread

It’s probably the most common unit used in sewing delicate fabrics. It’s also heavily used in lingerie sewing companies. These threads come in different categories including: all purpose, cotton, perle, stranded, tatting, flower, quilting, and coton a broder. The different categories are ideal for different types of fabrics. To avoid damaging the fabric, always use the right thread for the right fabric.

Polyester

It’s said to be a true all-purpose thread and a great choice for both machine and hand-sewn projects. Its main feature is the wax or silicone finish that allows it to easily slip through the fabric that you are sewing. There are two main categories of these threads: all-purpose and invisible. You use the all purpose in sewing almost all types of fabrics. While you can use it in almost all of your projects, experts recommend that you avoid it in embroidery projects. The invisible thread resembles the fishing line. It’s strong and invisible thus ideal when you want to sew a large area of fabric while keeping the thread hidden.

Wool

It’s ideal when you are sewing heavy fabrics such as blankets, canvas or wool. There are many categories of wool that you can go for: Persian, tapestry and crewel wool. You only need to choose the one that is ideal for your needs.

Metallic thread

This is a unique, tough type of thread that you use in sewing handbags. It comes in different varieties including: gold, silver, and copper. It’s also used in the making of car seats. While there are many types of these units, two are the most common: purl and Japan.

Leather threads

From their name, these are units that are made from leather. Due to their tough nature they are used in sewing handbags, leather seats, and other tough fabrics.

Conclusion

These are some of the sewing threads that you can go with. When making the purchase you should not only consider the type of thread, you should also consider the thre

 

Neuroscience and Being ‘Busy’

download (64)We all know that mental stimulation is good for our brains and, more generally, for our wellbeing. But what about when we complain about being ‘too busy’? Are we moaning about something that is actually good for us?

Or does the stress that can come from being too busy outweigh any of the mental benefits we receive from it?

A recent neuroscience study may take us one step closer to answering this question.

The study

Scientists from the University of Dallas and the University of Alabama recently studied 330 healthy men and women ages 50 to 89 years old. They first asked them questions, including:

  • How often do you have too many things to do each day to actually get them all done?
  • How often do you have so many things to do that you go to bed later than your regular bedtime?

The researchers then awarded each a “busyness score,” based on their answers and then participants were tested to measure their cognitive abilities. This included their brain’s processing speed, working memory, episodic long-term memory, reasoning, and crystallized knowledge.

Tests included viewing two strings of numbers and determining whether they were the same or different; looking at boxes on a computer screen and maintaining the location of a blue token; and reading words presented in turn on a computer screen, and then recalling them.

The study authors concluded the following:

“Higher levels of busyness were associated with better cognition in adults aged 50-89.”

“Individuals who reported greater day-to-day busyness tended to have better processing speed, working memory, episodic memory, reasoning, and crystallized knowledge, and these relationships persisted after controlling for age.”

Results were especially impressive for episodic memory, which is the memory of autobiographical events.

What does this mean for organisations?

So, being busy can be good for our brains. Before management and leadership jump on this and use it as a reason to squeeze more out of employees, we need to note several things:

  • This study was conducted amongst aging individuals
  • It is only one study and the findings have not been backed up by other studies yet
  • The study does not answer the question of whether cognitive function is improved by busyness – or if good cognitive function in the first place promotes the ability to be busy?
  • Stress can also be associated with being busy – and this could outweigh any benefits associated with mental function

On the fourth point, stress has been shown to impair certain ‘types’ of thinking; when we are stressed, our natural, uncontrolled stress responses tend to inhibit our higher thinking abilities.

But the lead study author said the following in relation to this:

“Although it was possible for busyness to have negative relationships with cognition, our study shows favorable associations between busyness levels and mental function.”

More in-depth studies are needed on younger populations before these findings are applied to our working lives; but for now we can take comfort in the fact that being ‘busy’ may be doing us at least some good.

5 Key Reasons Why Your Company Needs Professional Logistics Management Services

download (63)The most successful companies in all industries are applying strict logistics management principles in every compartment of their operations. Nothing is left to change or left out of scrutiny when it comes to evaluating how the transportation and logistics costs impact the company’s budget and how much waste the company generates through its manufacturing and distribution activities.

If your company is trying to reduce logistics cost, but it has not yet reached the desired level of supply chain optimization, here are the top five reasons why you should consider hiring a professional logistics management company:

1. Reduce Logistic Cost by 50%

Given the previous experience of professional logistics companies in dealing with clients, they estimate that implementing lean manufacturing, sustainable packaging and logistics principles helps them reduce their overall costs with logistics by half. The implementation of logistics management procedures involves everything from rethinking the way products are handled, packaged and stored to the implementation of automated manufacturing systems.

2. Reduce The Quantity of Waste

Companies generate a lot of waste – some of which they are not aware of, because it is their end client’s job to recycle one-way packages. One of the key elements of logistics management is reducing costs and creating sustainable packaging solutions which are reliable, reusable and help both the company and its clients reduce the quantity of waste generated by the activity.

3. Apply Lean Manufacturing Principles

Besides reducing the quantity of waste, lean manufacturing focuses on increasing productivity, minimizing lost time due to unnecessary handling of products from the assembly line to the warehouse and then to the shipping trailers. This logistics management principle which originated in Japan is now the backbone of many successful companies which have implemented strategic work procedures to help employees be more efficient in their work and to help promote a corporate culture based on collaboration and open sharing of ideas.

4. Improve Your Company’s Image among Clients

Companies which managed to optimize their logistics and supply chain management and reduce their overall logistic cost will reduce the manufacturing costs of their products. Thus, they can offer to their clients more competitive prices and stay ahead of their competition. Adequate logistics management is not only about cutting costs, but also staying successful and relevant in an ever increasing competitive business environment.

5. Earning More Goodwill for Your Company

In today’s business environment a positive public image is the key to attract valuable partnerships and endorsements from industry thought leaders. This goodwill can bring to your company the kind of exposure it needs to convince potential clients to do business with you. By implementing the right logistics management and supply chain optimization principles, your company will promote the image of a modern and adaptable business which cares for its clients and the environment and promotes a solid and sustainable business model.

5 Roadblocks To Success

download (62)1. Not Having A Daily Productivity Goal
Every morning ask yourself what you are going to do today that will drive your business forward.

As an entrepreneur, it is up to you to take action and move forward. If you have never been an entrepreneur before, this is something that may brand new to you. You are now the creator that has to make things happen. This can be a big stumbling block for people in the beginning.

At the end of the day, be really honest with yourself, and ask what you did today that actually moved your business forward. If you focus on this every single day, you will start to see the compounding results of your efforts.

The #1 focus of every entrepreneur should be to make money. Unless you make money, your will not stay in business! You must know the driving force that will continue to make money for your business.

2. Trying To Do Too Many Things At The Same Time
You cannot possibly focus on everything, but you can get good at one thing. If you jump from one thing to another you will simply spin your wheels and not get much done. Master one thing at a time and go on from there.

3. Not Being Clear About Who You Want To Attract
You must speak clearly to your target market and know what they do and don’t want. What problems can you help them solve? When you know exactly what they want, your message will be clear. Always have that image clearly in your mind so you can give them a name and craft a very clear message that will resonate with them.

4. Not Understanding What It Is You Ultimately Do
No matter what business you are in, ultimately you are in the business of one thing only. Solving people’s problems. Whether it is weight loss, network marketing, fitness, stock trading, etc, you are solving a problem for someone. Your product or service is a solution for their problem.

This has to be at the forefront of everything you do in your business. Any kind of marketing communication must come from a position of solving their problem. People don’t want to be sold stuff. They want to buy a solution.

5. Not Managing Your Expectations
You have to expect that you will win and things will go well for you, but also be prepared for failure. Understand exactly what you must do to get the results and numbers needed for your success. Dig into the numbers so you know just what you have to generate to get that success.

Overcoming these roadblocks to success start with your mindset. Keeping the right mindset and consistent, persistent action will clear these roadblocks and set you on the right track, moving forward.

 

Key Due Diligence Activities In A Merger And Acquisition Transaction

download (61)Proper due diligence at every stage will make the M&A a grand success

By planning the merger activity carefully and analyzing every issue that may arise, the target company will be better prepared to successfully consummate a sale of the company. The buyer is concerned not only with the likely future performance of the target company as a stand-alone business but must understand the extent to which the company will fit strategically. Evaluating the commercial attractiveness of an M&A deal involves validating the target company’s financial projections and identify the synergies.

The primary goal of due diligence in the M&A process is for the buyer to confirm the seller’s financials, contracts and customers. Due diligence starts the moment the letter of intent (LOI) is signed. All due diligence information must be made available to the buyer from the seller. Due diligence is a vital activity in M&A transactions, and may consume several months of intense analysis if the target firm is a large business with a global presence.

First and foremost, the buyer must evaluate all of the target company’s historical financial statements and related financial metrics. It must look at the reasonableness of the target’s projections of its future performance. The buyer must look at the extent and quality of the target company’s technology and intellectual property. It must focus on the domestic and foreign patents and whether the company has taken appropriate steps to protect its intellectual property including confidentiality and invention assignment agreements with current and former employees and consultants.

The buying company must look at customers and sales. The buyer must fully understand the target company’s customer base across all geographies including the level of concentration of the largest customers as well as the sales pipeline. The company must look whether there will there be any issues in keeping customers after the acquisition and what are the sales terms or policies, and have there been any unusual levels of returns or exchanges offered by the target company to acquire new customers.

The company must look at the target company’s employee and management issues. The buyer must understand the quality of the target company’s management and employee base and look at information concerning any previous, pending, or threatened labor stoppage. The buyer must look at employment and consulting agreements, loan agreements, and documents relating to other transactions with officers, directors, key employees, and related parties. Since integrating the employees is the most difficult part in any deal, the buying company must evaluate every aspect of the deal.

Lastly one must look at the tax issues depending on the operations of the target company. Central, state and foreign incomes sales and other tax returns filed must be look into. To make a deal successful, experienced due diligence and integration managers must be involved in these mergers, and there must be high-profile, executive-level participation from both sides. A strong analytical team must drive the market and competitive assessment, and the human resources team needs to focus on organizational and cultural issues. If there are areas of consolidation, functional representation is critical to ensure buy-in from management.

The due diligence must focus on all functional areas like human resources, information technology, finance, operations, and even R&D and marketing. The company must draw team members from all of these areas of the organization as this will add valuable expertise, and will help the team attain the goal. One must ensure that the diligence team is co-located within a secure environment, such as a corporate headquarters. It is important to bring in an outside expert who can look at every aspect critically and give a road map for a deal to work. A proper due diligence will make the M&A a grand success.

 

Breaking and Making Habits – And Consequences For The Workplace

download (60)Understanding how habits are formed, how they can be broken, and how more favourable ones can replace them, is an area of interest to both neuroscientists and business leaders.

Our decisions dictate our lifestyle choices and form the habits that contribute to our health and wellbeing; and, in the workplace, without the power to take control over habitual behaviour, improvements in performance are less likely and changes in organisational culture less effective.

A recent neuroscience study has shed light on the chemical reactions occurring in the brain when making decisions, and which influence our choice between habitual behaviour and goal-oriented behaviour; this may pave the way for greater understanding of how to break old habits and form new ones.

What are habits?

Habits are basically reflexive behaviours that have become engrained into our everyday actions. Brushing one’s teeth or shaving are ‘habits’ – actions that we do without thinking or conscious effort. These are perhaps ‘neutral’ type actions that everyone does, and which are necessary for everyday functioning.

Other habits can be classed as ‘good’ or ‘bad’. ‘Bad’ habits can lead to addictions and health problems; in the workplace ‘bad’ habits lead to consistent poor performance.

And, of course the reverse is true of good habits. But the problem is that it can be very difficult to change engrained patterns of behaviour, even if we want to.

Breaking habits

In order to change behaviour, a conscious decision is required to make decisions based on goal-oriented actions. We need the capacity to ‘break habits’ and perform a goal-directed action based on updated information – and this requires a shift of emphasis, and often a concerted mental effort.

This is easier said than done. Goal-directed behaviour and habitual behaviour are centred on different parts of the brain; serious failure to shift between the two can lead to certain disorders such as obsessive-compulsive disorder and the aforementioned addictions.

But, in fact, most of us have difficulty being able to make this ‘shift’ at various times. For instance, think about when your normal ‘wake up’ and ‘get to work’ routine is disrupted and how that can make you feel.

The latest neuroscience on habit formation

A recent study, published in the journal Neuron, has shed some more light on how the brain controls the basic process of forming and breaking habits.

A team of neuroscientists was able to pinpoint a self-made neural mechanism that reduces the flow of information to a part of brain known to participate in goal-oriented behaviour.

The lead researchers said:

“Our results suggest that alterations in the brain’s endogenous endocannabinoid neuromodulatory system could be blocking the brain’s capacity to “break habits” as observed in disorders that affect switching between goal-directed and habitual behaviors. In other words, endocannabinoids act as a brake in the OFC, allowing for habit formation.”

While that quote may sound confusing, it’s relatively simple to break down and ‘translate’. The OFC is the orbitofrontal cortex, which is known to be involved in goal-oriented behaviour. Reducing activity in the neurons here has long been considered one of the keys to habit formation, and the neurochemicals called ‘endocannabinoids’ are known to reduce the activity of neurons. This study has effectively ‘connected the dots’ between the two.

For medical researchers, this could have important consequences for breaking addictions. Quite what this means in the workplace remains to be seen; but the role of endocannabinoids is set for more research.

Apart from the importance of these neurochemicals in understanding more about how habits can take over and subdue goal-oriented behaviour, interest has been generated in everything from their role in the body’s reward system during exercise, to their mood enhancement, analgesic, and anti-inflammatory properties.

Expert Tips For Effective CRM

download (59)Today’s store owners don’t need to manage their operations all on their own like the salespeople in more ancient times did. These days, technology is available to make everything from the simplest to the more complex retail processes easier and faster to accomplish, resulting in benefits all around. Here are some of the crucial software tools that make retail management a cinch for today’s enterprising individuals and organizations.

CRM. Most retailers require a system for effective customer relationship management which would enable them to keep track of every single interaction with their existing as well as future customers. At the most basic level, CRM software lets retailers store their current and prospective clients’ contact information, social media profiles, details on the calls made and emails sent, and such. More advanced systems would allow the creation of meeting schedules, display of sales forecasts and pipelines, and the like. Thanks to this solution, sales and customer service reps won’t have a hard time looking up client information for lead generation purposes and after sales functions, which helps them build stronger interactions and relationships.

POS. Step into any physical store, gather up the products you mean to buy, and take it to the store’s sales counter to pay for your purchases. You’ll see that the cashiers use specific equipment such as a barcode scanner, cash register or drawer, computer, touch screen display and receipt printer. This is the store’s point of sale or POS system, and it requires the appropriate software to successfully tally the cost, conduct the sales transaction and create and maintain records of all transactions. The best POS software makes managing multiple retail processes (business intelligence store operations, inventory control, payment solutions, merchandising, and such) smoother and more productive. The result would be simplified processes, reduced costs, and increased revenue for the business.

Ecommerce. Most retail businesses today complement the performance of their physical stores by incorporating the use of an online platform. Setting up the best ecommerce platform for your business lets you take steps toward valuable benefits: providing customers with a new and different channel to access your offerings, building customer loyalty, streamline inventory management, increase revenue, and improve overall customer experience. What’s more, this software can seamlessly integrate the management processes for both your physical and online store, making monitoring your sales across all channels simpler and more effective.

 

How Does a Certified Equipment Appraiser Help

download (58)A majority of businesses depend on modern equipment to produce their products. The equipment helps in making production, logistics easy and fast. It is important to keep such useful equipment well maintained. These equipment are real assets of any business. The equipment should be properly valued. However, it is not easy to appraise the equipment. It requires help from certified equipment appraisers to know the value of the equipment.

Why Appraise Your Equipment?

There are various reasons for companies to know the value of the machinery. Since they are valuable assets of the company they help in times of:

– Mergers and acquisitions
– Filing bankruptcy
– Obtaining loans
– Filing taxes
– Selling the machinery

The value of machinery is essential to assess the worth of the business.

Various kinds of Appraisal Reports

Businesses currently accept two types of appraisals as per the Uniform Standards of Professional Appraisal Practice or USPAP.

1. Complete Appraisal Reports – It contains all the information about the equipment, it’s market value, the condition of the equipment, salvage value, number of years if operation, etc. It is one of the most common kind of appraisal.

2. Restricted Appraisal Reports – It’s an in-house report which can be used for internal purposes. This report is prepared when the client and the user of the appraisal report are the same. The report should not be used for external purposes.

Certified Machinery Appraisal Process

It’s a systematic process where the equipment is assessed diligently considering every piece of information.

1. Appraisers gather all the information about the equipment. They heck its make, model, year of purchase, it’s condition, it’s serial number, chassis number, the number of years it has been in operation, some repairs it has undergone, the upgrades carried out to the machinery, etc. They gather as much information about the equipment or machinery as possible to provide an accurate assessment.

2. A certified machinery appraiser maintains complete secrecy, and may not inform the client in advance while preparing the appraisal report. The appraiser gives time to the client to provide all the documents required to prepare the assessment report.

3. After all the information is gathered; the certified equipment appraiser will assess the value and write the report certifying the report. The appraiser should be neutral and not biased. He should use the fair and transparent process of assessing the equipment.

It is always good to choose knowledgeable appraisers with sufficient experience and good track record. It helps business to have the right value of their machinery. The correct value can increase the worth of the firm. Even if the value is low, a proper appraisal will help business to take steps to enhance the value of their business by having right machinery and equipment.

 

What Makes a Business Successful

download (57)You might exclaim that it is profit! Certainly that is the object and does indicate whether or not the business is successful. However what all determines if the business even gets to that point? Some of the main components of success beyond the obvious things like a good product are mindset, focus and presentation.

There is really a lot to be said for the ‘spirit’ of things. This has to do with mindset and extends to the environment in the business. Is it bright and shiny? Or is it dark and dubious most days? It is obvious that if the atmosphere is one of positivity and hopefulness that it will carry the business a lot farther than if someone is skeptical and just has a negative attitude. This can be about the time, money or duties required to conduct the business.

A positive mindset is so important that steps should be taken to create a positive atmosphere no matter what is happening or not happening. Remember wherever you are focused, that is where you will likely end up. That is why it is so important that you force yourself to be in ‘a good mood’ about your life in general as well as your business. Do not allow yourself to get off into self-pity or create reasons that you know you will fail.

You can accomplish this positive mindset by doing mental exercises whenever you feel a dark cloud hovering over you. Truly know and believe that you can succeed. Do not look at what you can see, but look at what you might not be able to see YET. Focus on what you HOPE to attain and believe that you can accomplish it. Keep telling yourself about that over and over until you actually believe it.

Here is where it is important to keep your goals realistic. Certainly somebody who tells themselves they know they can make a million by Friday is going to be sorely disappointed. Keep it real. Give yourself goals that you can actually accomplish. Don’t be afraid to under-estimate. You can increase your goal each time you accomplish a benchmark.

Another very important component of having a successful business is to be focused on the tasks at hand. It can’t be a half-way thing where you kinda, sorta pay attention to business. Treat your business just like you would a job where you are accountable to someone. In fact you want to be the type of person who ‘exceeds expectations’ – don’t just do enough to get by but do more any time you have an extra 5-minutes to invest in your business. Learn what ‘proactive’ means and go there often.